With the Avalon dead for the 2023 model year, the Crown takes its place in a crowded Toyota lineup. It marks the moniker’s return to the US after a decades-long hiatus. While the plan is to have the entire family of Crown-badged models at home in Japan, only a facelifted sedan will be available in North America. After announcing pricing in late October, the configurator is now live on the company’s website.
The base XLE trim level retails from $39,950, followed by the midrange Limited at $45,550. The range-topping Platinum will set you back $52,350 before options. One way to add more flair to your build is to choose two-tone paint. Toyota is charging an extra $975 for this bronze and black combo, but you can also have those black surfaces combined with white, gray or red.
The configurator for the 2023 Crown is fairly simple if you opt for the range-topping Platinum as there are no option packages available. That said, many accessories vary, from all-season floor mats to door edge guards. Owners can also splurge on illuminated door sills ($345) and front side puddle lamps ($165). Other miscellaneous items include mudguards ($149), a rear bumper applique ($69), and paint protection film ($439) for the hood fenders, mirror caps, and door cups.
The 2023 Toyota Crown configurator also gives customers the option to go for door edge guards, a trunk mat, a first aid kit, a key cover, and storage solutions like a cargo tote and net. With every conceivable option included in the build, you’re looking at spending over $56,500 after factoring in a $1,095 destination, processing, and handling fee.
You can access the configurator at the source link below.