With the Avalon dead for the 2023 model year, the Crown takes its place in a crowded Toyota lineup. It marks the moniker’s return to the US after a decades-long hiatus. While the plan is to have the entire family of Crown-badged models at home in Japan, only a facelifted sedan will be available in North America. After announcing pricing in late October, the configurator is now live on the company’s website.
The base XLE trim level retails from $39,950, followed by the midrange Limited at $45,550. The range-topping Platinum will set you back $52,350 before options. One way to add more flair to your build is to choose two-tone paint. Toyota is charging an extra $975 for this bronze and black combo, but you can also have those black surfaces combined with white, gray or red.
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The configurator for the 2023 Crown is fairly simple if you opt for the range-topping Platinum as there are no option packages available. That said, many accessories vary, from all-season floor mats to door edge guards. Owners can also splurge on illuminated door sills ($345) and front side puddle lamps ($165). Other miscellaneous items include mudguards ($149), a rear bumper applique ($69), and paint protection film ($439) for the hood fenders, mirror caps, and door cups.
The 2023 Toyota Crown configurator also gives customers the option to go for door edge guards, a trunk mat, a first aid kit, a key cover, and storage solutions like a cargo tote and net. With every conceivable option included in the build, you’re looking at spending over $56,500 after factoring in a $1,095 destination, processing, and handling fee.
You can access the configurator at the source link below.