Bengaluru-based e-scooter startup Ether shows its commitment towards clean and sustainable energy use by powering various green initiatives. One such initiative is the Green Ride in which fitness icon Milind Soman embarks on a solo multi-city cycle ride.
In the second edition of Green Ride powered by Ether, actors will cycle from Mumbai to Mangalore. Here we will see Milind covering a long distance of 1400 km and traveling to 10 major cities in just 8 days.
About GreenRide 2.0
The supermodel and fitness icon debuted on the 19th.Th of December and will continue till 26Th. The 10 cities included in the route will be Mumbai, Pune, Karad, Kolhapur, Belgaon, Shegaon, Harebanur, Tumkur, Mysore and Mangalore.
The actor will visit solar power plants during his travels during the plantation drive. Soman will also meet with local NGOs committed to a clean and sustainable environment.
Back in December 2021, the first edition of this initiative took place. At that time, the supermodel cycled from Mumbai to the nation’s capital, covering a distance of 1000 km. Cycling around 150 kilometers per day, he promoted clean fuel consumption and a healthy lifestyle to combat pollution.
Speaking on Green Ride 2.0, fitness icon Milind Soman said, “My message to people is very simple – all the growth and progress we have achieved as a society, if we have clean air to breathe. If not, it’s futile. If each of us makes a change in our daily lives, we will collectively be able to make a significant difference in our environment. I’m looking forward to this year’s ride. Because we are spreading the message of achieving a healthier and more sustainable existence.
Official statement from Aether
“Electric vehicles are the single best hope for achieving a decarbonized world and the rapid adoption of EVs is the first step towards that goal,” said Ronit Fukela, Chief Business Officer, Aether Energy, Aether spokesperson. We are proud to pioneer the E2W movement in the country. With our range of electric scooters and our extensive charging infrastructure. Every day, Ether customers ride more than 1 million kilometers saving 25,000 liters of petrol and 57.5 tonnes of C02. We are excited to partner with GreenRide 2.0 and Milind Soman to promote clean air and green energy. Milind’s passion for achieving the impossible while advancing a cause is what brings us together today. “