110 Year Anniversary 2

Aston Martin has planned year-round celebrations for the 110th anniversary. – Dubai Car News

January 12, 2023, Gideon: Aston Martin’s past, present and future will be celebrated through the British brand’s 110 year-long celebrations.Th birthday

Sunday 15 January marks exactly 110 years since founders Lionel Martin and Robert Bamford officially formed the partnership that created the first Aston Martin car, bringing together more than a century of automotive intensity, modern British innovation, and High octane racing success spawned. .

Born on the track and inspired by its founders’ passion for racing, Aston Martin rose from humble beginnings in a small workshop in Henniker Mews, London to become one of the world’s most renowned automotive marques, innovative Design, luxurious craftsmanship, synonymous with sensational performance. And the rare exception.

In images released to mark the anniversary, Aston Martin brings together two of the most iconic and innovative models from its 110-year bloodline, pushing the boundaries of performance and applying engineering from Grand Prix racing to the road. underlines the commitment of the brand.

One of the brand’s oldest surviving racing cars, the 1923 record-breaking racer Razor Blade is pictured alongside the uncompromising Aston Martin Valkyrie hypercar.

One of the earliest cars to be designed specifically with aerodynamics in mind, and powered by an Aston Martin Grand Prix specification engine, the trailblazing Razorblade won a number of classes at Brooklands in 1923. The records were held, a year after Aston Martin debuted with the Grand Prix TT1. The vehicle is nicknamed ‘Green P’. A century later, the brand continues to innovate with its thrilling high-performance models, bringing cutting-edge Formula One β„’ engineering to the road through its era-defining Aston Martin Valkyrie.

Brand History 110Th The anniversary will be celebrated by the launch of a new, strictly limited, special model, which will be unveiled later this year. The milestone will also take center stage at this year’s British Grand Prix at Silverstone, the Goodwood Festival of Speed, the Pebble Beach Concours d’Elegance and other key events in Aston Martin’s key regions, titled ‘Intensity: 110 Years’. The title is a global marketing campaign. in the making’.

2023 promises to be an eventful year, as Aston Martin prepares to present the first of its highly anticipated next-generation sports cars, further enhancing Aston Martin’s focus on extreme luxury, high performance and driving intensity. will give

Amedeo Felisa, Chief Executive Officer of Aston Martin Lagonda, said: β€œIn 1913 Lionel Martin and Robert Bamford came together with a shared vision of racing cars and used learning from the racetrack to push the boundaries of automotive innovation.

“After 110 years and a little over 110,000 cars, the passion continues. Our 110Th This year promises to be just as exciting as our last, as we turn to a new chapter in Aston Martin’s history with the launch of our next-generation sports cars and the reveal of an extraordinary special model later this year. which will celebrate this unique milestone.

110Th The anniversary is one of several notable milestones for Aston Martin in 2023, with the year marking 75 years of the DB bloodline, 60 years of the iconic DB5 model and 20 years of Aston Martin’s Gaydon headquarters, serving as a hub. It is a purpose-built facility. Excellence in world-class sports car design and engineering.

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