Audi, the luxury German manufacturer, has quite a fan following in India. Audi cars are indeed coveted, and many people aspire to earn enough money to afford one
However, for all those aspiring Audi owners, we have to break some bad news.
Audi India has announced a price hike across its model range. The ex-showroom price of Audi India models will increase by 1.7%. This number may seem small but it will have an impact on the actual prices of Audi models. The increase in prices is due to increase in input cost. The price hike will be applicable from January 1, 2023.
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This is what Mr. Balbir Singh Dhillon, Chairman, Audi India has to say about this – “Audi India’s core business strategy is focused on a model that delivers profitability and sustainability. Price optimization is affected as a result of increase in input and operational costs related to the supply chain. The new price range for our models is focused on maintaining our brand’s premium price positioning, ensuring sustainable growth for Audi India and our dealer partners. As a brand, we have always maintained a human focus and we continue to ensure that the impact of price hikes on our customers is minimal.
Audi India’s current lineup includes the petrol-powered Audi A4, Audi A6, Audi A8L, Audi Q3, Q5, Q7, Q8, S5 Sportback, RS5 Sportback, and Audi RS Q8. The portfolio of electric vehicles under the e-tron brand includes a wide range including the Audi e-tron 50, e-tron 55, e-tron sportback 55 and India’s first electric supercar, the e-tron GT and RS e-tron GT. included. .
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