Introduced by Ferrari in the late 2000s, the Personalization Program enables customers to tailor every last detail of their car to their personal taste. This can be done in a number of ways using the configurator tool which is available both online and in Ferrari showrooms before choosing one of Ferrari’s exclusive customization programs to meet your personal needs.
The Ferrari Atelier is a special studio located in many Ferrari showrooms where clients can go beyond their imaginations in creating their own Ferrari. As an exclusive, sophisticated space, Ferrari Atelier is designed to make customers feel like the center of attention.
In this studio, customization opens up new spaces where clients bring their designs to life with the help of experts.
Ferrari Tailor Made Program
The Taylor Made program is a tradition that goes back to the 1950s in Maranello. This era saw a huge trend of customization and personalization for each customer. The Tailor Made Program is a special program offered by Prancing Horse, directed to a limited number of buyers. Each customer is assisted by experts led by a personal designer, who ensure that every element of the car is unique.
As part of the Tailor Made program, clients are invited to a factory in Italy where a personal designer guides them through Ferrari’s three “worlds”: Classica, Scuderia and Indetta. Those collections reflect the sports spirit, heritage and innovation of the brand respectively.
The Classica collection offers a modern twist on the styling cues and features of Maranello’s iconic GTs. Elegant exterior colors, chrome details and vintage leather, wool, cashmere and corduroy combined with the latest materials and production techniques.
The Scuderia collection highlights how racing has always been an integral part of Ferrari’s DNA, a world that pays tribute to this with a series of exclusive materials, including rubberized leather, technical fabrics, Kevlar ® and high-tech microfiber, carbon fiber trims, matte and satin finish metals.
Inedita lives up to its name by introducing an element of experimentation and innovation in terms of style, colors and materials. Distinctive and original, this section looks to the future with a style that is deliberately one step ahead. Denim, bold colors of leather, sartorial fabrics and high-tech materials are some of the exciting options available to owners who are open to unparalleled innovation.
Another project that is part of this program is the Ispirazioni project, which was introduced in 2020.
The new collection is built on 36 configurations, inspired by classic models and legendary Ferrari race cars. Each car is the result of the creative efforts of designers and tailor-made experts, who combine their experience accumulated over many years of working with customers who want to make each car completely unique to them. .
Ferrari always ensures continuous excellence for its customers. Through Ferrari Genuine, Prancing Horse offers a wide range of accessories and accessories designed and manufactured to make a customer’s car unique. As part of the personalization program, the new Ferrari Genuine Car Configurator, a tool that showcases Ferrari’s attention to detail is available only for the 488 GTB, 488 Spider 812 Superfast, 812 GTS, and SF90 Stradale.
Through the Ferrari Personalization Program, customers have the freedom to choose from unique colors, innovative materials and create endless combinations to bring the design of their dreams to life.