With the launch of its new brand campaign, “Beyond Mobility 2.0”, Hyundai Motor India Limited (HMIL), the country’s first provider of smart mobility solutions and largest exporter since launch, has envisioned the India of tomorrow. . Beyond Mobility 2.0 is based on Hyundai’s global vision of “Progress for Humanity” and aims to lead the development of shared, networked, and environmentally friendly vehicles.
Commenting on the campaign, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Limited, said, “In line with our vision “Progress for Humanity”, our future mobility solutions are guided by our commitment. A better society for all. Our latest brand campaign – Beyond Mobility 2.0 is a preview of Hyundai’s vision to transform the future mobility landscape into a modern and sustainable living environment. This vision for the future is partnership. Emphasis on synergies born from partnerships and collaborations that will help us elevate customer experiences and provide smart mobility solutions to everyone.
In the coming era, Hyundai expects robots to act as enablers, while also adding a new dimension of competence and companionship to humanity. Our strategic interventions are helping usher in a new dawn of mobility and will be witnessed through innovations in the fields of robotics, urban air mobility, purpose built vehicle hubs (PBV), V2L (Vehicle to Load) and flexible space. can
The company’s ability to excel in every aspect of customers’ smart mobility experiences will be encapsulated by Beyond Mobility 2.0, which is built on the following pillars:
Intelligent Technology – Enabling a Brilliant Future for Humanity:
Hyundai is creating technologies that deliver high-quality interactions to customers, and by partnering with them on their mobility journey, Hyundai is increasing the value Hyundai provides. Hyundai SmartSense Level 2 ADAS, which transforms your driving experience into an easy and stress-free one and provides the highest level of safety for you and your loved ones, or the soon-to-be-released Hyundai IONIQ 5, both are necessary. Examples of Hyundai’s vision of the future, driven by strong innovation and intelligent technologies. E-GMP will serve as the foundation for future smart mobility solutions focusing on modularity, efficiency, optimal reliability, and optimal utilization. E-GMP has intelligent technology at its core.
Sustainability – Making the world a better place today, tomorrow:
Hyundai is still working to develop sustainable solutions that will benefit humanity and promote the vital balance of ecosystems. An excellent example of eco-friendly manufacturing with self-sustaining resources is the HMI manufacturing facility at Sriperumbudur, Chennai. Thanks to the installation of a 10 MW solar power plant and the use of 35,000 tonnes of rainwater harvesting ponds, the plant will soon be self-sufficient in all its energy needs. By the year 2025, Hyundai also hopes to achieve the RE100 target.
Through programs such as a dry-wash program, the use of LED lights, and the exploitation of renewable energy, Hyundai is bringing its environmental initiatives outside the factory and into its dealer network.
Innovation – Changing perspectives on mobility
With smart and practical technology like Vehicle to Load (V2L), available on the Hyundai IONIQ 5, customers can use and charge electric items on the go, Hyundai has been at the forefront of mobility innovation. Hyundai is already anticipating a time when highly advanced robotics will raise the bar for its current mobility offerings. Spot® is a quadruple walking robot with unparalleled mobility that enables you to automate routine inspection tasks and collect data frequently, safely, and accurately. So, for Hyundai and the rest of the world, people and robots could create endless opportunities to rewrite the existing rules of mobility.
The “Beyond Mobility 2.0” campaign was created to highlight Hyundai’s commitment to innovative innovations, eco-friendly projects, and intelligent technologies that are laying the foundation for tomorrow’s prosperous world.