Snapshot
- Kia Australia beat Hyundai Australia by 4985 sales in 2022.
- Sportage midsized SUV best-selling Kia
- The i30 small car is the best-selling Hyundai
Kia has become the most popular Korean brand in Australia for the first time in 2022 after registering more sales than Hyundai.
The affiliated brands are locked in a close battle from 2021 after Hyundai comfortably led the showroom pecking order for several years, but Kia Australia finally overtook Hyundai Australia last year – 78,330 units to 73,345.
According to official industry data released today, Kia confirmed its growth after registering 5,630 units in December while Hyundai’s sales were 4,434.
Kia’s sales rose 15 percent year-over-year, while Hyundai’s sales were less than one percent of its 2021 total.
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It completes a remarkable run for Kia, which surpassed its majority shareholder in this market by 70,000 units just eight years ago.
Kia surpassed Hyundai domestically in an individual month for the first time in March 2020, coinciding with the onset of the COVID-19 pandemic.
Kia SUVs outperformed most of Hyundai’s related models. The Stonic Baby SUV beat the Venue by 8557 to 6440 units. Sportage mid-size SUV (pictured above) – up 136 percent year-on-year – beat the Tucson to 18,792 to 17,870 sales and the Sorento 7-seater SUV’s 7,889 registrations beat the Santa Fe (4,595).
The exception was Hyundai’s Kona (11,538 units) in its infighting against the Kia Seltos (8504), and Kia has no comparable model to the Palisade (4000 sales).
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Hyundai also won the small car battle with the i30 (21,166 sales) ahead of the Kia Cerato (12,354).
What a carnival (pictured above) The 8054 is unrivaled in the people mover segment, with nearly three-quarters of the sales market share. Hyundai’s Staria was second with 1721 sales.
Kia is out of the commercial vehicle realm with no substitute for the Hyundai Staria load van (3291 sales), while the Hyundai Picanto offers no relation to the microcar (5196 sales) or the Stinger sedan (2242 sales).
The Hyundai Ioniq 5 electric car outperformed its Kia EV6 twin – 756 v 564 sales – although these models have been significantly affected by limited supply.
Kia Australia’s 2022 result, however, is still well short of the more than 100,000 figures Hyundai Australia published between 2014 and 2016.
Hyundai v Kia in Australia 2006-2002
| The year | Hyundai | what |
|---|---|---|
| 2022 | 73,345 | 78,330 |
| 2021 | 72,822 | 67,964 |
| 2020 | 64,807 | 56,076 |
| 2019 | 86,104 | 61,503 |
| 2018 | 94,187 | 58,815 |
| 2017 | 97,013 | 54,737 |
| 2016 | 101,555 | 42,668 |
| 2015 | 102,004 | 33,736 |
| 2014 | 100,011 | 28,005 |
| 2013 | 97,006 | 29,778 |
| 2012 | 91,536 | 30,758 |
| 2011 | 87,008 | 25,128 |
| 2010 | 80,038 | 23,848 |
| 2009 | 63,207 | 19,407 |
| 2008 | 45,409 | 19,661 |
| 2007 | 50,007 | 20,985 |
| 2006 | 46,523 | 20,770 |