Lexus. Everyone knows this famous Japanese manufacturer that took the luxury market by storm. The car that became the desire of fans and drivers.
A car that costs a little less than a luxury German car and delivers that premium car feel in spades. The car company that built a car with an engine so good that if you put a pyramid of glasses on the hood, they won’t move, they won’t break, even at full throttle.
Lexus has accomplished many feats that other car companies might consider impossible, but if I had to sum up the meaning of Lexus, I would say that it stands for three things – Excellence, Perfection, and Any Not accepting the thing is the best. . And that’s why I believe Lexus is the ideal host for a design competition, and it’s actually hosting one.
Lexus Design Awards India
The Lexus Design Awards India (LDAI) seeks to recognize and reward the best in industrial design executed by Indian designers, institutions, design consultancy firms, and in-house design teams of companies. Good design is defined by LDAI as the synthesis of ergonomic, aesthetic, commercial, industrial and scientific disciplines to create products that simplify, enrich and improve human existence. Lexus, as a brand, has always stood for excellence in design, ergonomics, durability, technological excellence, and responsible use. And LDAI will reflect these brand values.
So, what’s the big news? Lexus India today announced the winners of the 6th edition of the prestigious Design Awards, LDAI, at an event held in Delhi. Winners were selected from over 1,000 high-quality entries based on Lexus’ three key design principles: Anticipate, innovate and captivate, In the quest to create a better tomorrow.
Association of Designers of India (ADI) and STIR World partnered with Lexus to bring the sixth edition of the LDAI Awards ceremony as Knowledge Partners and Curation Partners. The awards night is back in its offline avatar after 2 years of virtual hosting.
This year features a diverse panel of judges. Shri Kant Nosarkar – Principal Architect of Nivsarkar Consultancy who was also the Chairperson of the Jury this year.Balakrishna Mahajan – Co-Founder, Director and Principal Designer of Ticket Design, a product design and innovation consulting firm. David Abraham – co-founder of Ibrahim and Thakur, Sundar S. – Co-founder and Managing Director of India-based Dovetail Furniture, Rashmi Ranade – Founder and Lead Designer of Pune-based Studio Cooper, Pradeep Krishna – Renowned resident expert, author, and National Award-winning Indian filmmaker, and Giri Venkatash – Vice President, Lexus Asia Pacific Division. Includes an esteemed panel of mentors. Parveen Nahar – Director National Institute of Design, Satish Gokhale – Founder and Director of India based design company – Design Directions, Michael Foley. – Founder of Foley Design, Anuj Sharma – fashion designer, Dinesh Korjan– Founder and Partner of Studio Corejan and Dr. B. K. Chakraborty. – Professor and Project Head of the Industrial Design Center (IDC) at IIT Bombay, and founder of Shenoy Studio.
This year, the LDAI Mentorship Program was held for the finalists in the Concept category where an amazing pair of creative pioneers and industry stalwarts helped the finalists refine their projects. The winners were selected after multiple rounds of extensive deliberation by an esteemed panel of judges.
LDAI 2023 was a confluence of outstanding designers from across the country, who came together for this prestigious award. The award nights were hosted at SITRWorld, where renowned space designer and installation artist Sumanth Jaykrishnan presented the theme of an electrified future through a striking design aesthetic. Martin Khosla and Pratap More also exhibited their installations, which were inspired by Lexus and its design philosophy.
The winners walked away with a prestigious Lexus Design Award India trophy designed by renowned designer, Michael Foley. This year, Lexus committed up to Rs 5,00,000 each to the winners of the concept category to help their projects develop and reach the market.
The night brought together some of the most respected professionals in the design community to share their thoughts on the design industry in a host of panel discussions.