Sometimes, being Indians, we forget that there are car companies that are so premium and that provide such an experience, even if you don’t own one of the company’s cars. If you get it, you won’t even be able to. Imagine what a visceral experience it would be to actually own a vehicle from this company.
In our world of Maruti-Suzukis and Hyundais, we humble middle-class Indians tend to forget the kind of stuff premium luxury and premium performance cars can offer. Lexus is one such company. And to bring a premium experience to the masses, Lexus opened a one-of-a-kind brand experience center in Coimbatore inspired by Meraki. The brand space design is inspired by Coimbatore’s industrial heritage of engineering and its endeavor with textiles, the city’s timeless passion for motor sports and combines it with the Japanese spirit of precision, perfection and subtle luxury. Respecting both traditions is actually not such a bad thing!
The Lexus brand space – Meraki in Coimbatore has clearly infused Japanese design sensibilities into the entrance and brought the exterior together with a zen court. The distinctive spindle design, a Lexus trademark, is used in the roof design to create a delicate lace-like effect to stitch the story line.
The pièce de résistance is the mural in the Zen Court that represents an unconstructed depiction of South India’s famous bull race tradition with specially designed vehicles, drawing parallels to the efficient engine of a Lexus that harnesses energy. save and are smaller while increasing the carbon footprint. Rider enthusiasm and experience. Thus, Lexus commemorates the “REKLA TO HYBRID” journey at “MERAKI”, this Lexus brand location in Coimbatore.
In keeping with the brand’s ethos of creating a better tomorrow through sustainable design, the use of “soot” powder in the cast-in-situ concrete floor and Zen Court wall adds to the energy-efficient, sustainable, and eco-friendly structure. It also helps in reducing the carbon footprint in a small way.
Lexus Meraki – Coimbatore joins the existing network of Lexus brand spaces in Gurugram and Lexus Guest Experience Centers in New Delhi, Mumbai, Bangalore, Chandigarh, Hyderabad, Chennai and an upcoming Lexus Virtual Guest Experience Center in Kochi. which will soon be hosted on the Lexus India website bringing the Lexus brand and its offerings closer to discerning luxury consumers across India.
Speaking on the occasion, Naveen Soni, President, Lexus India said, “We have always believed in building strong relationships with our guests, and we are pleased to announce the opening of our new brand location in Coimbatore, just months after the introduction of our brand location in Gurugram. With the launch of multiple facilities across the country, this innovative concept takes us one step closer to welcoming our many guests on a journey of luxury, exclusivity and amazing experiences with Lexus.
Lexus India aims to enhance its immersive experience not only through powerful proximity but also through various digital mediums to further strengthen its presence in India. With the opening of Lexus Meraki in Coimbatore, Lexus India has established its footprint in 13 cities with 15 guest touch points across India.