Maruti Suzuki India Limited today announced the expansion of its subscription program to cover 5 new cities. With this expansion, the Maruti Suzuki Subscribe program is now available in the cities of Chandigarh, Ludhiana, Lucknow, Nagpur and Visakhapatnam. This extends the total network coverage of Maruti Suzuki Subscribe to 25 cities in India. In 5 new cities, Maruti Suzuki Subscribe will be offered on the marketplace platform in association with its subscription partners ALD Automotive and Quiklyz. The program will offer white plate subscriptions for the entire Maruti Suzuki range of vehicles through one or more of its subscription partners. Membership period can be from 12 to 48 months.
Speaking on the occasion of the latest extension of Maruti Suzuki Subscribe, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited said, “Since its introduction two years ago, the Maruti Suzuki Subscribe program has received tremendous response. found. from customers. The Subscribe program is suitable for today’s asset-light generation who prefer flexible purchasing decisions. Hence, I am excited to announce Maruti Suzuki’s latest expansion to subscribe to 5 new cities. This takes the total coverage of our subscription program to 25 cities. Through new partnerships and city expansion, we look forward to serving our customers with greater ease and convenience.”
Maruti Suzuki Subscribe is a program where customers can enjoy their car without buying it. It allows customers to choose cars from the Maruti Suzuki vehicle range and choose from multiple tenure options, at a fully fixed monthly rental. The monthly rental includes the cost of the vehicle, registration charges, vehicle maintenance and service, insurance (new and renewal) as well as roadside assistance. After the period ends, the customer has the option to upgrade to a new car, or buy back the subscribed car. The service also offers users the option to discontinue the subscription during the term. Maruti Suzuki Subscribe has witnessed tremendous customer acceptance since the launch of the program 2 years ago. We are seeing the adoption of Maruti Suzuki Subscribe Program as an emerging mode of vehicle ownership.