The traditional auto show may have passed its heyday, but other types of events are gaining traction in the auto industry. We’re not just talking about the Goodwood Festival of Speed as the annual consumer electronics show is also slowly becoming more relevant for many automakers. With today’s tech-laden vehicles, it’s no surprise that Las Vegas is now the place to showcase the latest developments in the automotive realm.
For example, Peugeot is bringing the Inception concept to CES next month, though the French brand isn’t returning to the U.S. anytime soon. To build hype around its new show car, the Lion-badged company has released a new teaser for a concept car that was originally announced at the Paris Motor Show in October. We get the impression that this is a big deal for Peugeot as it rarely has such a comprehensive teaser campaign, especially for just one concept.
As the name suggests, Inception marks a new beginning as it will explore a new design direction for concept cars from day one with an electric drivetrain. Peugeot has made a habit of coming up with brilliant concepts and we’re hoping this one is no exception. From the few details that have surfaced so far, we get the impression that it will be a sleek design with sleek LED lighting.
The teaser depicting a front grille with a bright logo seems to suggest a relatively low nose, so there’s a good chance it’s not an SUV. Riding on what Peugeot calls a “BEV-by-design” platform, expect short overhangs and a long wheelbase. A new twist on the i-Cockpit’s interior layout is expected, but Inception isn’t necessarily a preview of the upcoming production model. Instead, it will predict a general direction that EVs will take from the middle of the decade.
The premiere at the 2023 CES in Sun City is slated for January 5th, so exactly three weeks from today.