UPDATE: First Pollster space to open in Chadstone
Polster is set to open its first Australian ‘space’ in Melbourne’s Chadstone shopping center this summer.
The new retail concept enables customers to interact with the Pollster brand, meet product experts and take a test drive of the all-electric Pollster 2.
According to the Swedish automaker, instead of specialists, sales people, Polestar staff make space for customers to get expert help if needed without the pressure of sales.
“Our space concept has been carefully designed to reflect the brand’s minimalistic brand philosophy, while offering a welcoming environment in which customers can enjoy all of their leisure time,” said Samantha Johnson, head of Polestar Australia. Can experience Electric Pollster 2.”
“We look forward to engaging with visitors to our new location this summer.”
The Melbourne space will open and will be located on the lower level of the Chadstone Shopping Centre. Opening hours are 9am to 5.30pm Monday to Wednesday, 9am to 9pm Thursday to Saturday and 10am to 7pm on Sundays.
The story here
March 2021: Pollster will use ‘spaces’ instead of dealerships.
PolyesterVolvo’s all-electric offshoot has announced that it will expand to Australia, New Zealand, Hong Kong, South Korea and Singapore this year.
This latest push by the Chinese-owned Swedish EV manufacturer means that by the end of 2021, it will operate in no fewer than 18 countries globally.
“The brand is gaining real momentum, and it’s great to expand with Pollstar 2 beyond our initial global markets in China, North America and Europe,” says Pollstar CEO Thomas Ingenlath.
In Australia, Pollster will operate as a standalone business, completely separate from its Swedish stablemate.
Samantha Johnson – Volvo Australia’s former director of business control, financial services and digital transformation – will head up the new operation Down Under, reporting directly to Nathan Forsch, Polystar’s new head of China and Asia Pacific.
There is no official word yet on when operations will begin in Australia, however, the manufacturer wants to make sure its entry into these new markets is the right one.
“Specific rollout timing is at an advanced planning stage and recruitment of key personnel has begun,” Forshaw said.
“While we are growing rapidly, we are ensuring that both our organization and processes ensure a consistent and truly Polestar experience for our customers, wherever they are.”
However, Polestar’s five-door electric fastback, the Polestar 2, is expected to go on sale in Australia by the end of 2021, with deliveries starting in 2022.
Buyers wanting to walk into a showroom to check out the Tesla Model 3-competing fastback are in for a shock, as Polestar Automotive won’t offer consumers the traditional experience most are used to.
Instead, they will be opening a series of retail-esque shops, and the entire sales process will be handled online. No salesmen, no trips to the dealership for a test drive – it’ll just be a matter of click and collect.
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