After making its North American debut a month ago at the Los Angeles Auto Show, the incredibly attractive 2023 Toyota Prius finally has a price. Math starts at $27,450 for the base LE model, which you can optionally have with all-wheel drive for $28,850. The XLE will set you back $30,895 or $32,395 with AWD. At extra cost, these midrange models can be had with a $275 digital key, $735 12.3-inch infotainment, and a $1,000 fixed glass roof.
At the top of the food chain, the Limited retails from $34,465 and the Limited AWD from $35,865. You can get them with a digital rearview mirror for an extra $200 while heated rear seats cost an extra $350. Toyota sells the flagship version with a limited Premium Package that includes Advanced Park and Panoramic View Monitor for $1,085.
Regardless of trim level, all 2023 Prius flavors get Toyota Safety Sense 3.0 as standard. It includes the following systems: Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Full Speed Range Dynamic Radar Cruise Control, Lane Tracing Assist, Road Sign Assist, Automatic High Beam, and Proactive Driving Assist.
As for colors, Cutting Edge, Guardian Gray, Midnight Black Metallic, and Reservoir Blue are available, along with two $495 premium paints: Supersonic Red and Windchill Pearl. The final bill will also include a dealer processing and handling fee of $1,095.
Pricing for the Prius Prime has yet to be determined, but to get an idea, we should point out that the outgoing 2022MY plug-in hybrid is about $3,700 more expensive than the self-charging model. Toyota says the PHEV will also be available for the 2023MY, so we should find out how much it costs in the near future. As a refresher, the version with the charging port will be the only one available in Europe.
Toyota will have the 2023 Prius in dealers across the U.S. next month.