Reise Moto has launched its premium two-wheeler tire brand ‘Reise’ in India.
A division of the Mahansaria Group, Raze Moto Mitas comes with access to European technology as it is the result of a joint venture between the Mahansaria Group and the European brand Mitas bringing a wide range of technologically superior products to the two major sectors. Is. – Wheeler customers in India.
What is Reise?
Reise is a German word meaning “trip”. The brand’s products, developed for the growing segment of premium two-wheeler consumers in India, have been developed in Europe to bring international quality tires to Indian roads.
For Reise Moto, Mahansaria Group has joined hands with European brand Mitas to manufacture performance two-wheeler tires and 76 with Mitas to set up a 30+ acre greenfield state-of-the-art manufacturing facility at Saykha: 24 have entered JV. , Gujarat, India. The plant manufactures performance two-wheeler tires under the brand name Mitas for the European and North American markets and Reise for the domestic market in India.
Mr. Yogesh Mahansaria, Founder & Managing Director, Race Moto said, “In today’s highly dynamic Indian two-wheeler space, the key is to cater to the ever-evolving needs and aspirations of the enthusiasts who want to travel with their machines. Instead expect much more. Reise Moto is the result of our deep understanding of the Indian tire industry, with the aim of bridging the gap in demand for an international quality range of tires for Indian roads. Our first and The constant goal is to elevate and deliver a world-class riding experience, inspiring and motivating race riders to take on new roads with more riding confidence.”
“India is one of the largest two-wheeler manufacturers in the world. We are confident that Reise Moto, with its wide range, will become the most ambitious and dominant player in the two-wheeler tire market,” Mr. Mahanasriya added.
Reise Moto launched 26 SKUs in Phase 1 under 6 sub-brands viz. TrailR, TourR, TraceR and TroopR for the motorcycle category and TrapR and TwistR for the scooter category; which aims to create specialized tires suitable for purpose-specific performance for each sub-segment in the passenger segments of the two-wheeler industry along with superior performance.