Tata Tiago. A fun-to-drive and practical hatchback from Tata, not to mention value for money, which has increased Tata’s popularity in the Indian market and brought something fresh to the Indian market, following Tata’s Impact 2.0 design language. . It seems that with stringent emission norms and the Indian government supporting EVs, Tata decided to move with the times and release a new EV version of the Tata Tiago, the Tiago EV.
The Tiago EV is, indeed, an amazing product, fun to drive, practical, and value for money, and lives up to what Tiago does best. However, the caveat is that prices rose by 4% in January. Although Tata manages to make some of the most affordable EVs in India, EVs in general are quite expensive, and given the current situation this is not surprising.
So, what is the increase?
Tata has announced that it will increase the prices of its cheapest electric vehicle by three to four percent. The exact amount will be announced in January and should take the Tiago EV price up to Rs 30,000-35,000.
Why was the price increase expected?
The price hike was expected, as Tata Motors had said at the time of launch that the introductory prices were only valid for the first 10,000 customers. This was extended to the first 20,000 customers as the Tiago EV received an overwhelming response – to the extent that there were some early customers who could not complete their online bookings. Another factor is that battery prices have increased by 30-35 per cent, according to Mr Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passengers Electric Mobility.
However, the caveat here is that Mr. Chandra also indicated that the price hike would not be significant. This is because the EV shares many components with the petrol hatchback, and the electric drivetrain components and materials used have much in common with the Nexon EV and Tigor EV. Thus, with some clever engineering and platform sharing, Tata was able to keep costs under control. Keeping the bigger picture in mind, we should appreciate Tata for being able to bring such an affordable EV to India, while ensuring that the quality of their cars is also good.