2023 Toyota Crown Platinum 014H 1 scaled

Toyota Crown’s Global Appeal Stimulates Japanese Production – Dubai Car News


  • The Crown crossover will hit US showrooms this year.
  • Global appeal equates to more Japanese manufacturing.
  • Increased production of the Motomachi plant

Toyota has confirmed that the 16th generation Crown range will go on sale in the US. The first to hit American shores is the new Crown crossover, a four-door sedan not unlike the Polestar 2 in size.

The Crown nameplate debuted in 1955 and has been synonymous with luxury ever since, especially in its home market of Japan.

Unlike previous crown princes, The new Four Prong Crown range will also target export markets.As indicated by the Crown crossover’s expected late 2022 North American launch. Other expansion markets are yet to be confirmed, but it is likely that Crown will also turn to China.

2023 Toyota Crown Limited 011 Scaled


Broadening the appeal of the Crown series will boost profits and production numbers at Toyota’s flagship Motomachi plant.. The Crown range will be built alongside the new BZ4x and Lexus RZ electric SUVs.

In an interview with Automotive NewsCrown Series Chief Engineer, Akihiro Saradaconfirmed that the newly facelifted Crown four-door will effectively replace the Avalon in the US.

Production of Toyota’s new Crown sedan began on September 1 this year.

Toyota plans to export the Crown series to more than 40 countries and territories with an annual target of 200,000 units across four variants.

2023 Toyota Crown Range 011


Renewed global focus for Crown should boost production sharply. Toyota’s flagship plant managed to bring out 45,000 new cars in 2020 alone – a far cry from the peak of 445,000 in 1990..

A Toyota spokesman said Australia would not initially be part of Crown’s 40-country expansion. The wheels There are “no plans” to introduce the Crown range in July this year.

What is a crown?

Toyota has started streamlining its model lines globally. The Yaris has spin-offs – hatch, sedan and crossover – like the Corolla. This is a working plan for the flagship Crown range, but has yet to be implemented in the Camry and RAV4 size class.

2023 Toyota Crown Range 028


The Crown range will initially consist of four body styles, all of which were showcased in July this year. Electrification is also a possibility, with the Crown Athlete/Sport type also debuting at Toyota’s EV Showcase in December 2021.

The first car to be launched, the Crown crossover, will sit on Toyota’s TNGA-K platform, which is shared with the Kluger and Camry.

In Japan, the Crown crossover will be available with two powertrains: a 2.5-liter petrol engine and a familiar self-charging unit with two electric motors.

2023 Toyota Crown Limited Full Rear Scaled


A new ‘Hybrid Max’ powertrain is also available. It combines a 2.4-litre turbo-petrol four-cylinder (otherwise found in the Lexus NX350) with two electric motors for 254kW of power.

As for whether Toyota’s Crown range will be powered by pure electric models in the future, Sadra said: “We don’t know about the timing, but we were thinking about the future and the multi-path carbon-neutral solution. “.

Of the four models that have been teased for late 2021, Sidra suggested. Automotive News That the next likely Crown to export to the US will be the larger SUV.

The Crown Athlete, dressed in coupe-SUV bodywork, could prove successful in North America and Europe, where it will compete against the Audi Q5, BMW X4 and Mercedes-Benz GLC.

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