Toyota Industries Corp. is a member of the Toyota Group that focuses on making textile machinery, forklifts and auto parts, but it’s bringing three customized plug-in hybrid RAV4s to the 2023 Tokyo Auto Salon. The company is teasing modified models ahead of the show’s opening on January 13.
The RAV4 PHEV with the off-road package is the most interesting member of the trio. Toyota Industries Corp. equips it with a Yakima roof rack, and gas can be mounted on one side near the hatchback. The body is mostly dark gray, but there are black elements on the hood and front fenders. The side cells take on a chunky appearance. A modified fascia has integrated, rectangular fog lights. The crossover rides on black wheels with red rear mudflaps.
The Adventure version is much lighter than the Off Road package. Toyota Industries Corporation gives it a modified front fascia and a set of black wheels. The body cladding looks a lot better than the RAV4 plug-in from the Japan factory.
Finally, the Sport package gets a different look that’s meant to look good on the road, rather than rugged styling. Toyota Industries Corporation fits a front fascia with a trapezoidal central opening and a narrow groove in the splitter. There are also small inlets between the hood and the nose. Body-colored side sills adorn the flanks, and the wheels are black.
The Toyota RAV4 Prime is the North American equivalent of the plug-in hybrid model in Japan. Its 2.5-liter four-cylinder and two electric motors produce a total output of 302 horsepower (225 kW) and 353 pound-feet (479 Newton meters) of torque. The 18.1 kWh battery provides a EPA-estimated electric driving range is 42 miles (68 km)..
It is available in SE and XSE trim levels. For the 2023 model year, pricing starts at $42,925 after a $1,335 destination fee. Achieving the top grade costs $46,795.
Toyota premiered the RAV4 Prime in November 2019, and it went on sale for the 2021 model year. Since the launch, the automaker hasn’t made any significant upgrades or changes to the model.